Opportunity (Opp) refers to a favorable set of circumstances for doing something. In a general sense, it's a situation that makes it possible to do something you want to do, or a chance for advancement.
More specifically, in business, an opportunity is an idea that has commercial potential. A business opportunity often entails the sale or lease of any product, service, equipment, etc. that will enable the purchaser-licensee to begin a business. It can involve various aspects, such as a new market segment that is currently underserved, a technological innovation that can solve a problem more efficiently, or a change in the regulatory environment that opens up new possibilities. Identifying and capitalizing on opportunities is critical for business growth and competitive advantage. A successful business strategy should include methods for recognizing, evaluating, and exploiting opportunities.
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